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A Midwest Teaching Hospital
Challenges
- What is our image among consumers and referring physicians?
- How should we promote our new physician referral program?
- What identity will differentiate the hospital from its competitor?
- How can our identity be used to enhance the hospital’s strategic targeting and decision-making?
A Midwest Teaching Medical Center
Challenges
- How can we improve the relationship between the hospital and the medical staff in order to increase admissions and maximize revenues?
- Where should a women’s health program be located to attract the target market?
- What is the most appealing and compelling way to develop, package, and promote a women’s health service?
A Midwest Teaching Hospital
Challenges
- Can you help us set our strategic priorities?
- What is our competitive position?
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