When we perform a marketing assessment, we strive to establish a process that often results in turning around a troubled situation.

In conducting an organization-wide marketing assessment, EH&A works with client teams to explore issues such as

• How are market changes affecting the services?
• Does our team involve people who represent perspectives that are critical for success?
• What are the financial, market, and other goals for the unit?
• What are the unit’s strengths, weaknesses, opportunities, and threats?
• Are management organizations and systems for operations effective and efficient?
• Are performance criteria clear, measurable, and tracked?
• Do compensation and incentive programs motivate staff to work toward our goals?
• How can we succeed in a managed care market?