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March 14, 2005
ST. DAVIDS, PA—Organizations are placing their Board and Management retreat, strategic planning session, business unit meeting, and product planning session in the hands of expert facilitator Elayne Howard.  Elayne has facilitated senior management events in a variety of settings and has over 25 years of business, consulting, and strategy experience:

• As Founder, Owner, and Principal of Elayne Howard & Associates, Inc.;
• As consultant to many for-profit and not-for-profit organizations;
• As Managing Director of a consulting firm;
• As a member of several Boards of Directors;
• As an Executive Manager, herself.

Elayne noted that, “we understand that open, honest, and interactive communication is critical to the success of retreats, worksessions, and meetings.”  As a skilled communicator and expert facilitator, she serves as a creative catalyst for strategizing and brainstorming while keeping participants focused.  Her unique approach to facilitation simultaneously brings vision and results-oriented structure to the tasks at hand.

Elayne and the other seasoned professionals at Elayne Howard & Associates also help with pre-retreat or pre-meeting planning:

• Clarifying the goals for a retreat or planning meeting ahead of time;
• Tailoring a process that stimulates creative collaboration and is action-oriented;
• Developing a working agenda; and
• Capturing and reporting to you the highlights and outcomes of the retreat or meeting, and identifying next steps.

Elayne Howard & Associates, Inc. (www.elaynehowardassociates.com) is a national health care strategic marketing firm. The past and present reach of Elayne Howard & Associate’s consulting experience includes tertiary care and community hospitals, nursing homes, specialty health centers, regional providers, residential communities, religion-based organizations, health care information systems, and behavioral health organizations.

For more information on facilitation and other strategic marketing services, please call (484) 254-9860. Or e-mail Elayne at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

BENSALEM, PA—Elayne Howard, president of Elayne Howard & Associates, Inc., has been asked to consult on the re-branding of the Greater Philadelphia Health Assembly. The Greater Philadelphia Health Assembly (GPHA) is looking to develop a new name that is more inclusive of its growing range of members, something that is especially relevant as it becomes a chapter of the American College of Healthcare Executives (ACHE).

Elayne Howard & Associates is a strategic health care marketing consulting firm with more than 15 years of experience. According to Elayne, “With continuous change across the health care field, the challenge is to create a new identity for the organization that is more welcoming to the new health care environment and its new role in ACHE.”
Elayne Howard & Associates’ selection to lead the way for the new GPHA identity was recently recognized by the American College of Healthcare Executives’ Southeastern Pennsylvania Regent’s Newsletter.

Elayne noted that, “I am extremely excited to undertake this task because I feel this is indicative of the growing challenge of health care executives to avail themselves of networking and continuing education in health care today.”

Elayne Howard & Associates (www.elaynehowardassociates.com) is a national health care strategic marketing firm. The past and present reach of Elayne Howard & Associate’s consulting experience includes tertiary care and community hospitals, pharmaceuticals, nursing homes, specialty health centers, regional providers, residential communities, religion-based organizations, health care information systems, and behavioral health organizations.

June 2, 2002

Elayne Howard Provides Insight On Marketing and Technology In June’s Issue Of The Healthcare Marketing Report

BENSALEM, PA—Elayne Howard, president of strategic health care consultants, Elayne Howard & Associates, Inc., lent her experience and insight for an article in the June issue of Healthcare Marketing Report entitled “Marketers Help Resolve Technology Debates.” The article discusses the purchase and use of health care technology and perhaps more importantly, how to market that technology to both patients and providers so that the technology is utilized.

Elayne Howard noted that, “A common problem in the health care field is that organizations purchase technology before planning on how to use it and how to best present it to both providers and patients,” adding that, “it is vital that we present these technologies as something that makes their life easier, not more complicated.”

In the article, Elayne provided value added insight on a number of issues and was quoted heavily on the issue of understanding market dynamics. Elayne believes that one of the key factors to the successful implementation of health care technology is ensuring that the entire process, from purchase through product launch and beyond, is a collaborative process.
“Even when the proposal to purchase new technology is initiated elsewhere in the organization,” said Elayne, “marketers should always be asked to participate in the “go or no-go” evaluation required to assess the business prospects of new technology.”

For health care technology to achieve its greatest success, Elayne believes that “the best decisions are made when people are working as a team and calling upon the expertise of the team players.”

Elayne Howard & Associates (www.elaynehowardassociates.com) is a national health care strategic marketing firm. The past and present reach of Elayne Howard & Associate’s consulting experience includes tertiary care and community hospitals, pharmaceuticals, nursing homes, specialty health centers, regional providers, residential communities, religion-based organizations, health care information systems, and behavioral health organizations.